Discover your style with the power of AI
The Ask
Design a friendly animated robot to act as a welcoming character guide that matches the brand’s cohesive website aesthetic (gold & white) and flits through 3 expressions, one for each of Devavonne’s fashion style categories: trendy (Lit), relaxed (Lax), and luxurious (Lux).
Create an animated robot character for the web landing page that prompts users to take a discover-your-fashion-style AI quiz.
The Insight
Design a friendly animated robot to act as a welcoming character guide that matches the brand’s cohesive website aesthetic (gold & white) and flits through 3 expressions, one for each of Devavonne’s fashion style categories: trendy (Lit), relaxed (Lax), and luxurious (Lux).
The Ask
Design a friendly animated robot to act as a welcoming character guide that matches the brand’s cohesive website aesthetic (gold & white) and flits through 3 expressions, one for each of Devavonne’s fashion style categories: trendy (Lit), relaxed (Lax), and luxurious (Lux).
Create an animated robot character for the web landing page that prompts users to take a discover-your-fashion-style AI quiz.
The Insight
Design a friendly animated robot to act as a welcoming character guide that matches the brand’s cohesive website aesthetic (gold & white) and flits through 3 expressions, one for each of Devavonne’s fashion style categories: trendy (Lit), relaxed (Lax), and luxurious (Lux).
The Solution
The personability of the custom character improves the likeability of the brand while also serving to increase the click-through rate with its suggestive glances at the CTA.
